I was asked to sell my art in a gift shop recently and in preparation for this milestone I have a branding headache. My table is covered with tag ideas, print outs, labels, notes, and generally a mess. Do I want to add my etsy address? What colors do I want? Do I want to add my name or stick to my shop name? And how will I package my magnets, lamps, and other decor that I will be adding in the future? How much space do I give for the store's inventory number and price?
Forget about this
self-declared mess (not!) while wrapping gifts, I have a mountainous mess in the dining room, the craft room, and the garage. Both my dad and my husband told me that I need a dedicated workshop in the backyard somewhere.
Away from the house apparently.
Wonder what they are trying to say.
These are things I have learned during this process:
1. stick to what feels right for your "brand"/name/art/vision
2. make the tags/packaging something you will want to look at for a length of time
3. make sure others can read the pertinent information
4. do you want to tell a story with the description
5. think about pricing before someone comes knocking at your door!!!
6. will the tags/packaging flow from one product to another
QUESTION: What have you learned about packaging (either from your own shop or as a customer)?